ACT: LIMITING SPAM
The CAN-SPAM Act (Controlling the Assault of
Non-Solicited Pornography and Marketing Act) sets
requirements for commercial emailers, gives
consumers an option to stop spam (unsolicited
commercial email) that is sent to them, and
establishes penalties for violators of the law.
CAN-SPAM ACT PROVISIONS
The Federal Trade Commission provides information
about the CAN-SPAM ACT at their website, http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
- The law bans false or misleading header
information. The originating domain name and
email address must be accurate and identify the
person who initiated the email.
- It prohibits deceptive subject lines. The
subject line cannot mislead the recipient about
the contents or subject matter of the message.
- It requires that email messages (spam) give
recipients an opt-out method. The sender must
provide a return email address or an
Internet-based response mechanism that allows a
recipient to ask the sender not to send future
email messages to the senderís email address.
The sender must comply or risk being in
violation of the law.
- It requires that commercial email be
identified as an advertisement and include the
senderís valid physical postal address.
- Violations of these and other provisions of
the law are subject to fines and criminal
penalties, including imprisonment.
The Federal Trade Commission manages OnGuardOnline.gov in
partnership with other federal agencies.
To report spam or file a complaint, visit the
FTC's Spam website, http://onguardonline.gov/articles/0038-spam/#report
Federal Trade Commission, OnGuardOnline.gov
PREPARED BY: 211/rj
CONTENT LAST REVIEWED: March2013